Competitive Assessment Sheds Light On New Path Forward

Innovative artificial intelligence startup had the potential to change the paradigm. Yet, well-established incumbents have built formidable barriers to entry.

OUR APPROACH

•Conducted in-depth interviews with target customers and competitor sales people

•Identified unmet customer needs, gaps in competitive offerings & capabilities required to commercialize

•Developed value proposition & positioning

•Identified strategic partners to accelerate adoption and maximize ROI

OUR SOLUTION

Competitive Assessment & Commercialization Strategy

THE IMPACT

Identified where to play and how to win for faster revenue generation and improved ROI.