Customized Training Amps Up Performance

With new team members coming from different organizations, this Fortune 2000 pharma company needed a customized marketing training program to build the skills and consistency necessary to win in the market.

OUR APPROACH

•Partnered with Education & Training company

•Developed content for customize marketing training program based on Marketing Excellence principles.

•Defined the market - Where to Play

•Segmentation & targeting

•Positioning & value proposition

•Beating the competition

•Metrics & Tracking

OUR SOLUTION

Customized marketing curriculum and tools.

IMPACT

Marketers developed a more clear understanding for how to build strong brands and grow their business.